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008 240731s9999 xx 000 0 und d
022 _a1466-4445
245 0 _aJournal of Marketing Communications
260 _bRoutledge
856 _uhttps://www.tandfonline.com/loi/rjmc20
942 _2ddc
942 _cTFEJ
999 _c77933
_d77933
945 _a1
_bMadushi Gamage
_c1
_dMadushi Gamage