KOTLER,PHILIP;ARMSTRONG,GARY;AGNIHOTRI,PRAFULLA Y. <br/><br/>
Principles of Marketing  

 - 17th ed. 
 -  India:Pearson India Education  2018 
 - 701 p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57