KUMAR, S. Ramesh (Ed.) <br/><br/>
Case Studies in Consumer Behaviour 

 -  Pearson Education  2011 
 - 270 p. 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / K85