LEHMANN,DONALD R.;GUPTA,SUNIL,STECKEL,JOEL H. <br/><br/>
Marketing Research 

 -  USA:Addison-Wesley  1998 
 - 780 p. 
<br/><br/><label>ISBN: </label>0000321014162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / L23