BERKOWITZ,E.N.; KERIN,R.A.; RUDELIUS,W. <br/><br/>
Marketing 

 -  USA,Times Mirror/Mosby College Publishing  1986 
 - 747 p. 
<br/><br/><label>ISBN: </label>0000801606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / B26