KOTLER;P. <br/><br/>
Marketing Management:Analysis,Planning,Implementation,And Control 

 - 8th ed. 
 -  New Delhi;Prentice Hall  1994 
 - 801 p. 
<br/><br/><label>ISBN: </label>0008120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57