KOTLER, Philip <br/><br/>
Marketing management :analysis, planning, implementation, and control 

 - 6th ed. 
 -  New Delhi : Prentice-Hall of India  1988 
 - 777 p. 
<br/><br/><label>ISBN: </label>0000876925131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57