ZIKMUND W.D : DAMICO M. <br/><br/>
MARKETING 

 - 6th ed. 
 -  NEW YORK ; SOUTH WESTERN COLLAGE  1999 
 - 701 p. 
<br/><br/><label>ISBN: </label>0000538882158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT : MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z34