PRIDE, William M. <br/><br/>
Marketing : basic concepts and decisions 

 - 5th ed. 
 -  Dallas : Houghton Mifflin  1987 
 - 766 p. 
<br/><br/><label>ISBN: </label>0000039535710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management : marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / P63