TY  - BOOK
AU  - BOYD, Harper W. : WESTFALL  Ralph : STASCH, Stanley F.
TI  - Marketing research : text and cases
SN  - 0000256025304
U1  - 658.8.012 
PB  - Homewood, Ill , Richard D, Irwin
KW  - Marketing : market research : business management
ER  -