BOYD, Harper W. : WESTFALL  Ralph : STASCH, Stanley F. <br/><br/>
Marketing research : text and cases 

 - 5th ed. 
 -  Homewood, Ill , Richard D, Irwin  1981 
 - 693 p. 
<br/><br/><label>ISBN: </label>0000256025304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing : market research : business management
<br/><br/><label>Dewey Class. No.: </label>658.8.012  / B59