KOTLER,P. <br/><br/>
PRINCIPLES OF MARKETING 

 - 7th ed. 
 -  PRENTICE HALL : ENGLEWOOD CLIFFS  1996 
 - 712 p. 
<br/><br/><label>ISBN: </label>0000132286858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING : MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57