EVANS, Joel R. <br/><br/>
Marketing 

 - 4th ed. 
 -  Macmillan Pub. Company  1990 
 - 780 p. 
<br/><br/><label>ISBN: </label>0000023344016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / E81