KOTLER, P. : ARMSTRONG, G.: <br/><br/>
PRINCIPLES OF MARKETING 

 - 12th ed. 
 -  PEARSON EDUCATION INDIA  2008 
 - 557 p. 
<br/><br/><label>ISBN: </label>0008131715477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57