ARMSTRONG, G.: KOTLER, P.: <br/><br/>
MARKETING : AN INTRODUCTION 

 - 7th ed. 
 -  PEARSON EDUCATION INDIA  2005 
 - 605 p. 
<br/><br/><label>ISBN: </label>0008131706915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING :
<br/><br/><label>Dewey Class. No.: </label>658.8  / A65