TY  - BOOK
AU  - ANDERSON, J.C.: NARUS, J.A.:
TI  - BUSINESS MARKET MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE
SN  - 0008131708063
U1  - 658.8 
PB  - PEARSON EDUCATION INDIA
KW  - MARKET MANAGEMENT : MARKETING: BUSINESS MANAGEMENT
ER  -