ANDERSON, J.C.: NARUS, J.A.: <br/><br/>
BUSINESS MARKET MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE 

 - 2nd ed. 
 -  PEARSON EDUCATION INDIA  2004 
 - 480 p. 
<br/><br/><label>ISBN: </label>0008131708063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET MANAGEMENT : MARKETING: BUSINESS MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / A52