AAKER D.A. : KUMAR V. : DAY G.S. <br/><br/>
MARKETING RESEARCH 

 - 7th ed. 
 -  NEW YORK : JOHN WILEY  2001 
 - 751 p. 
<br/><br/><label>ISBN: </label>0000471363405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING : MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / A14