KOTLER, P. &  KELLER, K.L.: <br/><br/>
MARKETING MANAGEMENT 

 - 12th ed. 
 -  NEW DELHI : PRENTICE HALL  2006 
 - 729 p. 
<br/><br/><label>ISBN: </label>0008120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57