KOTLER, P. : ARMSTRONG, G.: <br/><br/>
PRINCIPLES OF MARKETING 

 - 11th ed. 
 -  PRENTICE-HALL NEW DELHI  2006 
 - 651 p. 
<br/><br/><label>ISBN: </label>0008120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57