Marketing management :analysis, planning, implementation, and control
KOTLER, Philip
Marketing management :analysis, planning, implementation, and control - 6th ed. - New Delhi : Prentice-Hall of India 1988 - 777 p.
0000876925131
Marketing
658.8 / K57
Marketing management :analysis, planning, implementation, and control - 6th ed. - New Delhi : Prentice-Hall of India 1988 - 777 p.
0000876925131
Marketing
658.8 / K57