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Marketing research : text and cases

BOYD, Harper W. : WESTFALL Ralph : STASCH, Stanley F.

Marketing research : text and cases - 5th ed. - Homewood, Ill , Richard D, Irwin 1981 - 693 p.

ISBN: 0000256025304

Subjects--Topical Terms:
Marketing : market research : business management

Dewey Class. No.: 658.8.012 / B59

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