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BUSINESS MARKET MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE

ANDERSON, J.C.: NARUS, J.A.:

BUSINESS MARKET MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE - 2nd ed. - PEARSON EDUCATION INDIA 2004 - 480 p.

ISBN: 0008131708063

Subjects--Topical Terms:
MARKET MANAGEMENT : MARKETING: BUSINESS MANAGEMENT

Dewey Class. No.: 658.8 / A52

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