MARKETING RESEARCH
AAKER D.A. : KUMAR V. : DAY G.S.
MARKETING RESEARCH - 7th ed. - NEW YORK : JOHN WILEY 2001 - 751 p.
0000471363405
MARKETING : MANAGEMENT
658.8 / A14
MARKETING RESEARCH - 7th ed. - NEW YORK : JOHN WILEY 2001 - 751 p.
0000471363405
MARKETING : MANAGEMENT
658.8 / A14